Is Your Business Soaring? It Can, If You Personalize the Customer Journey Using a Decision Hub with British Airways

Is Your Business Soaring? It Can, If You Personalize the Customer Journey Using a Decision Hub with British Airways

Breakout
Jun 05, 2017 | 2:30 PM
Grand Ballroom 122/...
British Airways logo
  • Rob Thorne, Customer Decisioning & Data Governance Manager, British Airways
  • Vince Jeffs, Director, Strategy & Product Marketing, Pegasystems
  • Jenni Lake, Customer and Personalisation Planning Manager, British Airways

Great brands realize that loyal customers are their life blood, and know that personalizing their journeys is what builds loyalty and long-term value – with relevant & consistent dialogue – powered by a Customer Decision Hub.

Join us as we dive into how British Airways (and others) use Pega’s Customer Decision Hub for inbound and outbound personalized offers and next-best-action service messages ensuring relevant & contextual conversations with their customers