Is Your Business Soaring? It Can, If You Personalize the Customer Journey Using a Decision Hub with British Airways

Is Your Business Soaring? It Can, If You Personalize the Customer Journey Using a Decision Hub with British Airways

Breakout
Jun 05, 2017 | 2:30 PM
Grand Ballroom 122/...
British Airways logo
  • Rob Thorne, Customer Decisioning & Data Governance Manager, British Airways
  • Vince Jeffs, Director, Strategy & Product Marketing, Pegasystems
  • Jenni Lake, Customer and Personalisation Planning Manager, British Airways

"The most important realization is that our solution had to be omni-channel. Customers will spot it immediately if your web site is different from your contact center or email communication."

    — Rob Thorne, Customer Decisioning & Data Governance Manager, British Airways

Great brands realize that loyal customers are their life blood, and know that personalizing their journeys is what builds loyalty and long-term value – with relevant & consistent dialogue – powered by a Customer Decision Hub. Join us as we dive into how British Airways (and others) use Pega’s Customer Decision Hub for inbound and outbound personalized offers and next-best-action service messages ensuring relevant & contextual conversations with their customers