Is Your Business Soaring? It Can If You Optimize Customer Value Using a Customer Decision Hub

Is Your Business Soaring? It Can If You Optimize Customer Value Using a Customer Decision Hub

Breakout
British Airways logo
  • Rob Thorne, Customer Decisioning & Data Governance Manager, British Airways
  • Vince Jeffs, Director, Strategy & Product Marketing, Pegasystems
  • Jenni Lake, Customer and Personalisation Planning Manager, British Airways

Great brands realize that loyal customers are their lifeblood, and know that building loyalty goes way beyond just having a loyalty program. What you need is a relevant and consistent dialogue with your customers, powered by Artificial Intelligence (AI) & Machine Learning, to build lasting long-term value.

Join us as we dive into how British Airways uses Pega’s Customer Decision Hub and its built-in AI technology for inbound and outbound personalized offers and next-best-action service messages ensuring relevant and contextual conversations with their customers.