Using Pega Paid Media Manager For Digital Advertising

Using Pega Paid Media Manager For Digital Advertising

Workshop
  • Nitin Gupta, Product Management Director, Digital Advertising, Pegasystems
  • Saleem Abdelsayed, Sr. Director, Product Management, Pegasystems
  • Matt Nolan, Director of Product Marketing, Pegasystems

This session will demonstrate how the Pega Paid Media Manager enables organizations to inject real-time intelligence into paid campaigns, using the same customer-centric strategies and Next-Best-Action capabilities they rely on for their other channels. We will cover:
• The value of making decisions at the unique customer level, as opposed to segments.
• How centralized decision-making (with adaptive learning) compares to a channel-focused approach.
• How to enable a real-time strategy crossing paid and owned channels, rather than relying on traditional “cross-channel” on-boarding approaches
• How to optimize experience for rapid-growth formats such as mobile, video, and messaging.