From Product-Push to Connected Conversation

From Product-Push to Connected Conversation

Breakout
Jun 06, 2017 | 2:30 PM
Premier Ballroom 319
Etisalat logo
  • Matt Nolan, Director, Product Marketing, Pegasystems
  • Orlando Coelho, Sr Manager, SMB CVM & NBA, Etisalat
  • Bindu Chandran, Manager, SMB Loyalty & Retention, Etisalat

Conventional wisdom says inbound and outbound marketing can't co-exist - they're too different. But the modern consumer has demanded a change to the status quo. Unless an organization can flow across channels and adapt to customer context, consumers simply disengage. Etisalat has centralized their decision-making, evolving from a product-push approach to the execution of real-time customer conversations. The organization is leveraging data from across the enterprise to become "channel-less"; they're enabling an optimized experience that's always relevant, timely, contextual, and consistent - regardless of how the customer chooses to engage with their brand.