Optus: Delivering Increased Conversion Rates and Sales Value through a Consistent Customer Conversation Across Channels

Optus: Delivering Increased Conversion Rates and Sales Value through a Consistent Customer Conversation Across Channels

Breakout
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  • Gabrielle Shone, Associate Director, Campaign Technology, Optus
  • Simon Jones, Manager, Technology Platforms, Optus

The Optus NBA program optimizes customers’ needs and Optus’s business goals through using real-time behavioral analytics and real-time forecasts of business benefits. By synchronizing on-line and off-line channels, Optus is extending its ability to interact with customers in their channel of choice with offers that add value to each and every interaction.