Making Technology Human: Transforming Global Multi-Channel Patient Engagement

Making Technology Human: Transforming Global Multi-Channel Patient Engagement

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  • Michael Dean, Chief Technology Officer, C3i Healthcare Connections

The Life Sciences industry is embarking on a fundamental shift from a product-centric focus to one of patient engagement and outcomes. While companies are eager to adopt patient-centered practices, the truth is that silos and fragmented approaches to operations and strategy inhibit the ability for pharma to fully implement patient-centricity at scale. The C3iHC and Pega partnership showcases a “how to” story about their unique ability to provide both scale and a human-touch to patient engagement programs – an industry first that is improving patient outcomes.