CBA Puts Customers at the Heart of their Business
- Andrew McMullan, General Manager, Customer Decisioning, Commonwealth Bank of Australia
"The leads were 3x better than anything we’d ever given to the front line."
- — Andrew McMullan, General Manager, Customer Decisioning, Commonwealth Bank of Australia
CBA’s vision is to be the finest financial services institution by excelling in customer service. CBA is determined to be different by putting customers at the heart of the business and making them the focus of everything they do, increasing the depth and breadth of the relationship of every interaction between CBA and their customer to drive better decisions. CBA chose Pega Marketing to help them understand their customer and their recent behaviors and goals, and to generate relevant, timely and trigger-based propositions that enhance the customer experience across all channels.