Building an Effective Business Case for your Pega Initiatives (Panel)
- Jeff Nicholson, Vice President, CRM Product Marketing, Pegasystems
- Anna Gleiss, Global Head of Master Data, Siemens
- Jagan Subramanian, Director, Enterprise Application Services, CSAA
"If we're looking in the journey of a customer, we're changing personal touch points of a customer, into digital touch points of a customer."
- — Anna Gleiss, Global Head of Master Data, Siemens
PegaWorld provides you with no shortage of great ideas for transforming your business. For many, getting your next great idea off the ground will likely involve the building of a business case and convincing stakeholders in order to attain the necessary resource and budget. From marketing, sales, service, operations and beyond, we will discuss how change leaders are getting their projects approved and moving toward success.