Accenture: Etisalat Uses a Turnkey Solution from Accenture & Pega to Enhance Customer Value with Minimal Staff & Costs

Accenture: Etisalat Uses a Turnkey Solution from Accenture & Pega to Enhance Customer Value with Minimal Staff & Costs

Breakout
Accenture
  • Prasad Krovvidi, Senior Manager, Accenture
  • Mark Davies, Industry Solutions Director, Pegasystems

Successful sales requires you to identify those moments when a customer is receptive to an offer, across any channel, inbound, owned digital or paid digital—and then act while the moment is hot, with an offer that is relevant. This can be difficult without the right tools and resources to provide the upfront planning and analysis. Learn how, based on proven work with Etisalat, Accenture, and Pega created a new service that provides the skilled resources and best practices required to operate a customer centric, analytics driven marketing capability.