Is the 360° Customer View Dead?

Jun 05, 2017 | 11:15 AM
Premier Ballroom 317
  • David Fulton, Director, Product Management, Pegasystems
  • Mike Asebrook, Director, Product Marketing, Pegasystems

Organizations often focus on getting all customer data in one place. But even if you could do it, a modern 360-degree view would overwhelm agents and customers. In this session we'll discuss why it's not the data and transactions that's important – it's the outcome.