Is the 360° Customer View Dead?
- David Fulton, Director, Product Management, Pegasystems
- Mike Asebrook, Director, Product Marketing, Pegasystems
Organizations often focus on getting all customer data in one place. But even if you could do it, a modern 360-degree view would overwhelm agents and customers. In this session we'll discuss why it's not the data and transactions that's important – it's the outcome.