Predictive Analytics and Decisioning

How Decisioning and Analytics Brings Colorful Customer Centricity to Your Business

Analytics and decisioning, which is at the heart of Pega Next-Best-Action Marketing, allows insurance companies to deliver colorful customer centricity to their businesses.

Only Pega assures a consistent and coherent user experiences through inbound and outbound communications, across all channels. Most importantly, the system assures flawless execution; empowering businesses to make the right promises in the front office while automating fulfillment in the back office.

The Pega Difference

  • Increase customer satisfaction, loyalty, and profitability by treating customers as individuals
  • Personalize interactions and offers across every channel by dynamically predicting customer needs
  • Optimize the customer experience in real-time by employing adaptive analytics and Decisioning
  • Turn service channels into profit centers by proactively offering relevant and personalized offers


NEW: Best's Review: A Guide to Analytics

Insurers are using predictive and adaptive analytics to boost sales and support marketing strategies.

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Pega Analytics & Decisioning for Insurance - See Each Customer in Vivid Color Infographic

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5 Steps to Optimizing Customer Value in Insurance eBook:
Leveraging Predictive Analytics for Customer Centricity

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Every Customer Conversation is a Moment of Truth - Are You Ready?

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Predictive Analytics for Insurance: Hype or Holy Grail?

This webcast was co-produced by Insurance Networking News and Pegasystems and features Chuck Johnston, Research director at Celent.

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Pega Next Best Action for Insurance Data Sheet

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