Better Business Software™ for the Digital Enterprise
Businesses in every industry today see the market forces driving them to become digital enterprises: empowered and connected customers; massive data growth driving opportunities for competitive insight; and the accelerating pace of change. Yet 60 years into the Information Age, the traditional approach to software prevents too many businesses from engaging their customers, building efficient operations, and responding to change. That’s because creating and changing business software remains immensely complex, expensive and unresponsive to the needs of the business.
In response, Pega has envisioned a new type of software that unites customer engagement with the business processes that fulfill a company’s promise. We call this Better Business Software™. This software connects customers, employees, and partners across the digital landscape. It makes customer experiences more fulfilling and work easier. It brings business and IT teams together to sense and respond to change. It gives everyone in the organization the power to envision and create business applications. It makes business software an engine for growth.