Christian Caspersen, Vice President & Business Process Lead, at SunTrust Banks, Inc., and Willy Fox, Senior Director of Financial Services at Pegasystems discuss how to get the most out of the web as a strategic, low-cost channel for account opening and incremental sales.

SunTrust identified Account Opening as a major opportunity to increase revenues in 2008. After re-engineering this complex but critical business process and driving it to the web channel, the time to open an account has dropped from days to minutes, the volume of online accounts opened has soared to 4 times the previous volumes, and the web now represents a significant portion of the new deposit accounts in the retail bank. Even more impressive, this new account opening application was designed, developed, and integrated into SunTrust’s web channel in 8 months using Pegasystems Build for Change SmartBPM technology.

In this webcast you will learn:

• How the impacts of improving the customer experience can turn directly into new business
• How to streamline business processes by identifying and automating steps that are: redundant, unnecessary, in the wrong place, or simply manual
• How to create a realistic road-map for achievable process improvement
• Pitfalls you’re likely to see along the way, and how to surmount them
• How Pegasystems’ BPM technology provides the power and flexibility to drive SunTrust’s Account Opening Application

Who should attend: Those involved in Operations, Marketing/Channels, Customer Experience Officers, Technology Architects and IT Managers at financial services institutions