RBS takes full advantage of Pegasystems capabilities to achieve response rates of up to 25 percent

Overview

To maintain its market leading position, The Royal Bank of Scotland recognizes the need to leverage its existing customer base to build closer relationships and to increase the opportunities for cross and up-selling. Its aim is to provide more focused and better coordinated campaigns across all of its communication channels including direct mail, statement inserts or outbound calling to suit the specific financial profile of each customer.