PW 2014 Video: Build for Change

Alan Trefler, Founder and CEO, Pegasystems

Empowered customers and disruptive technologies are forcing organizations to transform the way they engage with their customers, simplify their operations and adapt to market changes. A customer-centric strategy for digital transformation is essential, but executing that strategy demands a new approach to software. Pegasystems Founder and CEO, Alan Trefler, will explain how this new software layer must become the true embodiment of your brand. It must demonstrate your values, your commitment, and a deep and authentic empathy for your customers and how they interact with you. It must encompass nothing less than the best of your people, policies, and methods. And this software, like your relationships with your customers, will be constantly changing to drive new forms of customer engagement and end-to-end business simplification.