PW 2011 Keynote: Driving Mutually Beneficial Customer Dialog

Increasing customer demands and competitive threats require an emphasis on delivering a superior customer experience across all touch points.  Hear from a senior business leader on how to leverage decisioning technologies and customer understanding to drive a relevant, consistent and profitable dialogue with customers across all channels and interactions, and how to shape a superior customer experience to maximize the value of every customer interaction.

Presented by: Paul de Laat, Director of Customer Value Management, Lloyds Banking Group and Dr. Rob Walker, Vice President, Decision Management & Analytics, Pegasystems

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