Pega Marketing Director automates and streamlines the complex processes required to plan, define, execute and analyze sophisticated, multi-stage outbound marketing campaigns. Quickly analyze and understand current customer value and business opportunities to drive personalized event triggered campaigns that span multiple inbound and outbound communication channels. Track and analyze customer responses for continuous campaign optimization. As a standalone solution, it manages communication via any outbound channel, including existing SMSC, MMSC and Email servers, and Call Center applications. In combination, Marketing Director and Recommendation Advisor provide an integrated solution that enables you to implement intelligent next-best-action marketing strategies across all channels. This ensures consistent message delivery to each customer and avoids campaign collisions. The result— customers receive the right offers at the right time and are motivated to say “yes” more often.