Paul Greenberg -- On Connecting the Social Customer and the Enterprise Part III of III

In the third of a three part series, Russell Keziere interviews Paul Greenberg, President of the 56 Group and author of the bestselling book, CRM at the Speed of Light: Essential Customer Strategies for the 21st Century.  In part III Paul describes what success looks like once you can get the social customer aligned with the enterprise.

For more from Paul Greenberg, don't forget to check out his active blog!

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