Paul Greenberg -- on connecting the social customer and the enterprise Part II of III
In this three part series, Russell Keziere interviews Paul Greenberg, President of the 56 Group and author of the bestselling book, CRM at the Speed of Light: Essential Customer Strategies for the 21st Century. In part I Paul describes the how critical it is to extend the value chain to include customer collaboration and equally as critical to extend the value chain deep into -- and across -- the enterprise, cutting through organizational and technical silos; connecting customers directly to the products, services and immediacy they demand.
For more from Paul Greenberg, don't forget to check out his active blog!
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