Paul Greenberg -- on connecting the social customer and the enterprise Part I of III
In this three part series, Russell Keziere interviews Paul Greenberg, President of the 56 Group and author of the bestselling book, CRM at the Speed of Light: Essential Customer Strategies for the 21st Century. In part I Paul describes the how critical it is to extend the value chain to include customer collaboration and equally as critical to extend the value chain deep into -- and across -- the enterprise, cutting through organizational and technical silos; connecting customers directly to the products, services and immediacy they demand.
For more from Paul Greenberg, don't forget to check out his active blog!
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