It's Time for Marketing Technology to Get Smart

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Overview

Hear from Rob Brosnan, Senior Analyst at Forrester Research, Inc., and Patrick Tripp of Pegasystems as they provide insight into how companies should think about the future of marketing technology, and leverage customer data, intelligent analytics, and business process to drive effective business results.

This webinar will discuss:

  • The key trends in marketing technology's future
  • Customer decision management and the change management it requires
  • The Next-Best-Action marketing approach
  • Best practices, case studies, and recommendations

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