In today’s fast-changing market, health plans are compelled like never before to remain competitive and relevant. Health insurers must consider new and innovative ways to differentiate themselves in the post-reform market. Communication channels, member outreach and customer service accessibility are just a few areas that demand more aggressive strategies to ensure the ‘right’ message is generated across the ‘right’ device at the ‘right’ time.

This new eBook from FierceHealthPayer highlights the successful strategies some of the nation’s leading health plans are using to attract and retain members, including through their use of social media; personal health coaching programs and email and web-based outreach.

Table of Contents:

• Social Media: A New Recruitment Tool
• The SAS Perspective: How to Communicate with Members in Mind
• Turning Member Satisfaction into Member Retention
• Attracting Members Through Health Insurance Exchanges Poses New Challenges with insights from Elizabeth Hart, principal, healthcare solutions at Pegasystems
• Personal Health Coaching Programs Can Improve the Member Experience
• Communication is Key to Member Satisfaction, Retention