Fast-growing ING Bank dramatically improves their customer experience
Document Type:
Case Study
Industry:
Financial Services
Topic:
CRM
Decision Management
Marketing Automation
Overview
ING Poland had struggled to provide consistent, high-quality customer experiences as antiquated and siloed systems reduced sales and drove up operating costs. In 2006, the bank turned to Pegasystems and IBM for a complete front-office innovation solution. Leveraging the proven Customer Experience (Cx) capabilities of Pegasystems software and the hardware, middleware, and consulting services of IBM, the bank is now well positioned to become a leader in the region.