Extreme Trust and Customer Centricity with Don Peppers
Don Peppers co-founded the Peppers and Rogers Group with Martha Rogers and has been championing 1:1 marketing and customer centricity before the concepts became popular among CRM professionals.
Their most recent book “Extreme Trust: Honesty as a Competitive Advantage” raises questions and offers advice for those investing in customer centric transformation. In this interview, Don offers specific advice relevant to anyone exploring 1:1 marketing and general guidelines for organizations as a whole. For more information about Don Peppers please visit at http://www.1to1media.com. Don will also join Pegasystems for a webinar on July 10, check out www.pega.com for registration.