Everything Everywhere is improving retention, increasing profitability and transforming the customer experience with centralized decisioning
Without centralized control over the marketing, service and retention decisions being made, customers were getting different messages every time they called in, and some would keep calling back until they got what they wanted. Once the customer did get the proposition they were looking for, Everything Everywhere (formerly Orange UK) had no way of knowing if it was also a good proposition for Everything Everywhere.


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