Who wants to be in the communications business these days? It turns out, lots of companies do – and that’s the problem. With players once far outside the industry like Apple, Google, Hulu and Skype now muscling in on what was the exclusive territory of communications service providers (CSPs), what was once merely a very competitive industry has now become hyper-competitive.

To compete successfully, CSPs must evolve not only their networks, but also their billing (BSS), operational support (OSS), and customer relationship management (CRM) systems. This evolution is necessary to help communications companies more rapidly respond to changes in the business environment, forge new business models, reduce operational costs and improve the quality of the customer experience.

Unfortunately, the myriad of legacy systems now in use make this evolution difficult. Cost-effectively evolving these systems to create a competitive advantage in the market – without disrupting existing business operations – is a critical transformation requirement for today’s CSPs.

This eBook explains Pega’s unique ability to put the power of innovation into the hands of the business owner, you can reshape the way you interact with customers, streamline your operations and bring new services and products to market