Retain Your Customer at the Optimal Cost

Pegasystems offers robust retention capabilities that do much more than just save the customer. Using Pega CRM, you can proactively identify when customers might defect, automatically determine which customers are worth saving and dynamically deliver the best treatment or offer that will optimize retention and profitability. Unlike inflexible packaged applications, Pega solutions put the power to innovate into the hands of the business owner, so that you can easily design, execute and instantly modify strategies to achieve the highest levels of retention at the right cost.

With Pega retention capabilities you can:

• Retain your customer at a cost that benefits your business.
• Proactively identify and target those customers most likely to churn.
• Dynamically deliver personalized treatments and offers that reduce attrition and churn.
• Adapt instantly to changing customer behavior, competitive offers and market conditions.

Key Capabilities

• Real-Time Retention — A coordinated retention strategy across all inbound and outbound channels is powered by real-time decisioning to dynamically generate personalized offers and bundles that deliver the right proposition to the right customer at the right moment.
• Predictive and Adaptive Analytics — Identify at-risk customers and create personalized business cases that consider such factors as customer lifetime value, propensity to churn and offer acceptance to determine individual retention offers and actions.
• Social Media — Social channel monitoring allows you to keep up with customer conversations to identify those likely to leave and respond with treatments and offers that increase retention.
• Goal-Driven Interactions —User-friendly visual design tools make it easy to simulate, test, execute and monitor personalized customer retention strategies. Once you have configured your strategies, Pega automatically reacts to these goals, ensuring optimal results.
• Configurable User Interface Templates — Easily configured pre-built screen templates and best-practice process flows help you rapidly design, deploy and modify retention strategies across multiple channels.
• Customer Process Modeling – Business modeling tools empower you take advantage of every opportunity by automating the complete customer lifecycle.