Blogs By Category: Decision Management

The Top Four Reasons I Love Marketing

Jun 17 2013 | Author: Steve Kraus
1. There is incredible momentum in the marketing space. In fact according to analysts, customers, prospects and recent corporate activities there is clear evidence of that momentum.  Two recent statistics published by Gartner really caught my eye.&...
Posted In: BPM, CRM, Decision Management | Tags: nba, marketing, Kraus

Stop Marketing to Mr. and Mrs. Average!

May 20 2013 | Author: Russell Palmer
I recently returned from a family vacation to Florida. I live in Europe so I'm always interested to note the differences between the sights and sounds of home and those in the US. However, there were some things that were very similar, such as the way the...
Posted In: Decision Management, Marketing Automation | Tags: 4G, LTE, CSP, customer service, CRM, CPM

Oversimplifying BPM, Part I

Mar 25 2013 | Author: Don Schuerman
I recently met with a customer that uses Pega for one of their mission-critical, enterprise-wide business applications.  They also have another BPM product that they view as their “BPM standard” and have built a small internal practice around l...
Posted In: BPM, CRM, Decision Management, Customer Service, Marketing Automation | Tags: exceptions management, investigations, customer service, sales, marketing

Can Insurance Help Solve the Gun Control Problem?

Feb 28 2013 | Author: Tom King
I have to admit that’s not a question I thought I’d ever ask.  But that scenario could become reality, if some proposed legislation passes and becomes popular in multiple states. What brings it to mind are two recent articles: one in A.M. Best’...
Posted In: CRM, Decision Management, Case Management | Tags: firearm insurance, gun liability, Tom King, Insurance

Late Adopters for Tried and True Retention Techniques

Jan 16 2013 | Author: Kathleen Gingras
I have been conducting some social research over the past couple weeks on the topic of retention techniques employed by insurance companies around the globe. The topic caught my attention after learning that leading customer focused industries engage real...
Posted In: Decision Management | Tags: Insurance, customer retention, decisioning

Top 10 Enterprise Trends You Can't Afford to Ignore

Jan 07 2013 | Author: Setrag Khoshafian
As we look forward to 2013, Pegasystems Chief Evangelist and VP of BPM Technology Setrag Khoshafian sits down to analyze the industry trends that will become increasingly prevalent over the course of the next 12 months.  He highlights 10 business tre...
Posted In: BPM, Decision Management, Case Management, Cloud | Tags: trends, predictions, BPM, Khoshafian, CRM, Cloud, dynamic case management

Intelligent Business Process -- Making Cities Safer

Sep 18 2012 | Author: Alan Trefler
Great blog from Jim Sinur at Gartner talking about Transport Management Centre (TMC) a government agency in New South Wales, Australia. This agency has done remarkable things using Pega to intelligently automate the operations of managing traffic flow an...
Posted In: BPM, Decision Management | Tags: TMC

Should Banks be Happy with a Silver Medal? (Part Two)

Sep 16 2012 | Author: Scott Andrick
In Part One of this post, I described how the current “crisis in confidence” for banks may actually have a silver lining for progressive organizations who implement a Next-Best-Action (N-B-A) marketing approach.  The three key components to an N-...
Posted In: BPM, CRM, Decision Management, Customer Service, Marketing Automation | Tags: financial services, Pegasystems, Pega, decision management, Analytics

Should Banks be Happy with a Silver Medal?

Aug 30 2012 | Author: Scott Andrick
This is Part One of a Three-Part Blog SeriesTo put it mildly, banking is not out of the woods yet.  That sentiment comes from a recent Gallup poll, covered in an article by Michael Sauter and Thomas Frohlich at 24/7 Wall St. highlighting the “...
Posted In: CRM, Decision Management | Tags: banking, decision management, nba, retail banking, FS

Learning from the Grandmasters

Apr 30 2012 | Author: Alan Trefler
I loved watching the #1 chess champion Norway’s Magnus Carlsen on the Colbert Report last week. (I had the privilege of playing with him at a charity event against Gary Kasparov in New York last year. You can actually watch our entire match on YouTube h...
Posted In: BPM, Decision Management | Tags: chess, strategy, Trefler

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