Next-Best-Action Marketing

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Document Type: 
Data Sheet
Author: 
Pegasystems Inc.
Topic: 
CRM
Decision Management
Marketing Automation

Overview

Optimize Customer Lifetime Value

CMOs and marketing organizations are under extreme pressure to bolster marketing’s contribution and deliver a better return on investment. Marketers have long attempted to connect with customers through traditional campaign management tactics, inundating customers with irrelevant and inconsistent offers and experiences. The result is unhappy customers, low offer conversion rates and excessive customer churn.

Simply automating outbound marketing is no longer sufficient in today’s customer-driven world. To succeed, marketers must deliver intelligent and coordinated communications across all inbound and outbound channels, from the contact center and Web, to email, social media and mobile channels.

Across industries, Pega customers have optimized their marketing organizations with:

  • 300 percent improvement in offer acceptance rates
  • £2 million monthly increase in operating margins
  • 180% increase in marketing operations effectiveness
  • 25% increase in campaign respone rates
  • 30% increase in revenues
  • 5 point increase in retention rates