Blog By Author: Russell Palmer

Stop Marketing to Mr. and Mrs. Average!

May 20 2013 | Author: Russell Palmer
I recently returned from a family vacation to Florida. I live in Europe so I'm always interested to note the differences between the sights and sounds of home and those in the US. However, there were some things that were very similar, such as the way the...
Posted In: Decision Management, Marketing Automation | Tags: 4G, LTE, CSP, customer service, CRM, CPM

Why Next Best Action Strategies Will Transform Telco Customer Experience Management Future Plans

Jun 01 2012 | Author: Russell Palmer
Communications service providers are accelerating their plans on customer experience management transformation. On top of recent strong financial results, Vodafone has renewed its commitment to deliver top class customer service and marketing through its ...
Posted In: CRM

You're wrong if you think COTS applications will cut telco IT costs

Jan 20 2012 | Author: Russell Palmer
As seen in European Communications.A report last year on the IT priorities of European communications service providers by Oracle and PricewaterhouseCoopers made for interesting reading.One of the headline assertions in the report – entitled "Rethinking...
 
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