Skip to main content

We'd prefer it if you saw us at our best.

Pega.com is not optimized for Internet Explorer. For the optimal experience, please use:

Close Deprecation Notice

Video

PW 2012 Video: Optimizing Customer Value Through Next-Best-Action

Presented by: Dr. Rob F. Walker, Vice President, Decision Management & Analytics, Pegasystems

Across virtually every industry, new competitive threats and economic pressure require an increasing emphasis on creating measurable value during every customer interaction while delivering a superior customer experience. In this session, Rob will discuss the concepts and power of Next-Best-Action for CRM and Marketing.


Tags

Topic: AI and Decisioning

Related Resources

Best of Pega

Recommended research & insights

See what’s new, what’s next, and what’s trending right now.

Browse collection
Why Pega

Why Pega?

Uniquely powerful software isn’t the only thing that sets us apart.

Find out more
Share this page Share via x Share via LinkedIn Copying...