Industries

Reach more healthcare practitioners for less, automate processes and get a 360 degree view of your customers

With each passing day, your ability to provide information and service to physicians diminishes. Regulations limiting the types of information, interaction and service that you can provide, along with with tighter operating margins and an ever-shrinking amount of time that a doctor can spend with your rep, are all forcing a thorough reevaluation of the life sciences sales and marketing model.

Almost axiomatically, these challenges represent opportunities—opportunities that Pegasystems can help you to seize. Exploring and expanding other channels and services is now imperative if you plan to continue providing value to the healthcare practitioners you service in this time of tighter margins and regulations. Pegasystems can help you to:

• Reach more healthcare practitioners (HCPs), at a fraction of the cost, using a Web channel
• Provide better service to HCPs, regardless of channel
• Offer more services to HCPs and patients via your Web channel, for example:
  • e-Detailing
  • e-Sampling
  • Medical Science Liaison (MSL) requests
  • Online grant submissions, processing and tracking
• Get a 360 degree view of all your interactions with HCPs by integrating all of your customer-tracking and customer-facing systems. This will help you to:
  • Make every interaction as valuable to you and the HCP as possible by tailoring interactions based on prior interactions
  • Greater visibility into prescriber behavior and interests
  • Greater visibility into your own spending patterns
• Use business rules based on prior interactions as well as personal preferences and profiles to provide superlative service:
  • Guide HCPs to the most relevant content, offers and studies in which to participate
  • Suggest and foster peer-to-peer interactions
  • Suggest and foster MSL interactions
• Use your sales force more effectively:
  The average in-person detail costs $250 and garners only two minutes of an HCP’s time…
  • Providing that service (often, essentially a sample drop) online allows you to refocus these valuable resources to improve ROI
  • Information about online interactions can be provided to sales reps to make their in-person calls more productive

The technology we have at Pegasystems—our SmartBPM®—makes us uniquely able to help you address these challenges. Our technology is based on a business rules engine. Functionally, this confers two major benefits:

• You have the ability to bring "intelligence" to bear on anything because you can apply a rule to it. So, you could say "those in Profile 1 will have access only to Type X information and those in Profile 2 will have access to Type X, Y and Z information." With SmartBPM® the possibilities are endless.
• You have flexibility—the ability to build for change. So, for example, say that a new regulation states that those in Profile 2 can no longer have access to Type Y information. Our technology is structured in a way that enables you to simply make a change to that one rule and that change is implemented.

With the amount of data that life sciences firms have collected about their customers and their behaviors, this ability to bring "intelligence" to bear on interactions can provide a key competitive advantage. And, the ever-changing atmosphere in which life sciences firms do business makes managing change of paramount importance.

For more information describing how we help other segments, please click on the links below:

• Payer Organizations
• Provider Organizations
• Government Agencies
  

 

Solutions In Action

E-Auction Improves Close Rate	Travel Industry Giant Selects Pega CPM for Agents	Utilities Company Boosts Efficiency	Multinational Biotech handles adverse events with PRPC
Hotel Chain Grows Business	Veterinary Provider Chooses Pegasystems for CRM	UK Government Agency Selects PRPC for Case Management	Energy Firm Boosts Compliance
Medical Devices Company Anticipates New Markets	Department Store Boosts Home Services	Global Telecoms servicing backbone improves provisioning	Manufacturer Cuts Taxes and $100m in Costs
Research Firm Improves Win Rate	Retailer Cut Complaints by 60%	Mobile Telco Eases Processes	Manufacturer uses SmartBPM for Sarbanes-Oxley Compliance