The consumer packaged goods (CPG) manufacturer is challenged to introduce innovative products quickly; build brand loyalty through retail channels and direct to consumers; manage revenues, forecasts, and promotions across disparate retail chains and channels; and execute on logistics, from category-shelf management to supply chain.

Existing investments in supply-chain technology, revenue management, Business Intelligence, and ERP have created a number of functional silos. In fact, category managers and brand managers — as well as all members of the product team — must routinely deal with multiple systems and reports, plus interrupted, disjointed processes, in order to get their work done.

The result? Less agility, greater costs, less effectiveness in category management, time-sensitive promotional offers that are not as optimized as they should be, more on-hand inventory, lost opportunity, no real-time view, and growing cost and time to train new staff to navigate the silos.

To respond to these challenges, CPG companies are turning to Business Process Management (BPM) and business-rules management solutions to help reduce system and process silos; automate and streamline business processes; improve customer service; and deliver smart, scaleable solutions.

Pegasystems' SmartBPM®, rules-driven process management, enables CPG companies to automate operations, bridge silos, and work within and across existing systems to create a composite view of data and processes:

• Control and compliance
• Product- and brand-management processes
• Multi-channel client self-service
• Event marketing
• Logistics
• Six Sigma
• Customer service

Why SmartBPM?
Pegasystems' industry-leading SmartBPM Suite enables CPG companies to capture the hundreds, indeed thousands, of explicit rules that routinely govern a wide range of processes. This enables the organizations to create composite and real-time views of their processes, to push work to completion, and respond proactively to events. Brand managers and other staff benefit from assurance that they are working with the best information, and C-level executives can take comfort in the compliance reports and controls.

Click here for more information about Pegasystems' SmartBPM Suite. To learn more about Pegasystems' leading service-oriented architecture (SOA), click here.

Learn how businesses use SmartBPM to achieve new levels of growth, productivity and compliance.