PegaEXPO 2011: Driving Customer Centricity
PegaEXPO was held on September 29 to 30, 2011 in Munich, Germany. Watch the PegaExpo presentations below to see how the world's best-run companies are driving customer centricity and making themselves more agile with Pega BPM.
Ulrich Janda, Pega Area Manager Central Europe
Welcome, Introduction & Agenda
Pega Founder & CEO Alan Trefler
Keynote: Driving Customer Centricity - We are at a turning point in the way businesses interact with their customers. As people buy products and services, Business Process Management is enabling them to have a more fulfilling and personalized customer experience. Watch as Alan Trefler, Founder and CEO of Pegasystems, shares his vision for how Pega’s technology will revolutionize customer service for years to come.
Dr. Christian Schareck, Partner, Oliver Wyman
Customer Centricity as a strategic challenge for financial service - An inventory of customer orientation in the finance industry
Friedel Grosschmidt & Christos Bourlakos from Vodafone
Vodafone Case Study - Improving Customer Experience in Order Fulfillment through Enterprise Excellence
Cretièn Brandsma, Head of Marketing Capabilities and CVM Strategy for Partner Markets, Vodafone Global Marketing
Best Practices for Implementing Decisioning: Experiences from Vodafone
Bob Scott, Global BPM Leader, Capgemini
From Process To Value – Capgemini's Approach to Customer Centricity
Kerim Akgonul, VP of Product Management at Pega
Accelerating the Path to Success – with Pega's Agile Model Driven Architecture
Martijn Gribnau, CEO ING Hungary
The Secrets of Transforming an E2E Sales Process
Customer Voices on 'Driving Customer Centricity'
|Roberto de Nando, Vice President, Cornèr Banca SA||Watch video|
|Dr. René Rentzmann, Customer Dialogue Management, Deutsche Bank||Watch video|
|Edward Emmendorfer, Manager Enterprise Tools, Amadeus Data Processing GmbH||Watch video|