Blog By Author: Krassi Genov

What About Bob?

Mar 13 2013 | Author: Krassi Genov
No, not that Bob…But this is a story far too common that it may need a therapy session of its own. In our story, Bob is a sales manager within a large organization. He has already gone through sales training and is now trying to get a better handle on t...
Posted In: Sales Force Automation | Tags: SFA, nba, customer satisfaction, CRM, CPM

How Much Are We Really Worth? Not much, based on my recent experience with a credit card provider.

Feb 25 2013 | Author: Krassi Genov
The other day I was checking my credit card statement and noticed that a $95 membership fee was charged to my account. For quite some time now I have been thinking of calling my bank to have it removed, but never really found the time to do so until rec...
Posted In: Cloud, Customer Service, Marketing Automation | Tags: credit card, customer service, LTV, customer satisfaction, CRM, CPM

Forces of Nature and the Power of Planning

Jul 11 2012 | Author: Krassi Genov
You’ve probably heard that this past weekend’s severe storms ravaged the DC metro area and caused devastation to many in the region. What you may not be aware of is that the disruptions had repercussions well beyond that. Since DC is THE HUB of global...
Posted In: Cloud | Tags: PaaS, Cloud, Pega Cloud

The Platform Effect

Apr 23 2012 | Author: Krassi Genov
Facebook has made a move – either bold or defensive, depending on whom you talk to – to acquire a two-year old company with roughly 10 employees for a hefty $1 billion. Dr. Evil, eat your heart out! Now, $1 billion is roughly the valuation of the New ...
Posted In: Cloud | Tags: Facebook, Instagram

This Ain’t Your Daddy’s Enterprise

Apr 05 2012 | Author: Krassi Genov
A few weeks ago I had the opportunity to moderate a webinar on the wave of transformation that is taking place in the enterprise and how social, mobile and Cloud are shaping our collective workplace.  We ran a poll asking organizations how long it ta...
Posted In: Case Management, Cloud

Zen or the Art of Reinventing Yourself

Jan 31 2012 | Author: Krassi Genov
The year 2012 is turning out to be quite the interesting year so far. Specifically, I am talking about the seismic shift we are witnessing all around us on daily basis.  This month we heard that Facebook might soon be reaching 1 billion users, Apple ...
Posted In: Cloud | Tags: Case Management, Kodak moment, Apple

Future-Ready Government – Powered by the Social, Mobile and Cloud Revolutions of Today

Dec 15 2011 | Author: Krassi Genov
“The public deserves competent, efficient, and responsive service from the Federal Government.”  This opening line from Executive Order 13571, cited on a number of occasions during the Digital Government Institute’s recent Government Customer S...
Posted In: Cloud | Tags: customer service, public sector, Customer Centricity, Digital Government Institute

Doing More with Less: Government Agencies Can Work Smarter with Cloud

Nov 10 2011 | Author: Krassi Genov
We live in an age when words like ‘austerity’ and ’spending cuts’ have become deeply rooted in our everyday vocabulary. Not one day passes by that we are not reminded of the gloomy economic reality or the high probability of another economic downt...
Posted In: Cloud
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