OCBC Bank: Onboarding
"What we liked about PEGA was that they were clearly different from the competition. Their solution encompassed process, technology and embedded intelligence." - Donald MacDonald, Head of Group Customer Analytics and Decisioning
OCBC Bank: Onboarding
The Business Issue
Headquartered in Singapore with a global network of 500 branches, OCBC is ranked by Bloomberg as the world’s strongest bank. OCBC transformed the account opening process with its new ROME (Relationship Opening Made Easy) solution powered by Pega. ROME makes the interaction entirely transparent to the customer, creating a more engaging process and starting the relationship off on the right foot.
The Solution
The ROME interface is simple but intelligent and information rich for the user, and the solution supports OCBC’s complete suite of financial products across all channels. Pega delivers an intent-driven experience, real-time intelligence and a future-proof architecture that enables specialization and reuse. OCBC used Pega’s one-of-a-kind Directly Capture Objectives (DCO) technology to turn its business objectives into a production system.
The Results
- Dramatic reduction of time to market
- Significant increases in net promoter score
- More than 30 disparate legacy technologies integrated
- More than 100 manual steps eliminated
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