Maximizing the Value of Customer Relationships
Neal Beliveau, Senior Director, Product Management, CRM Business Solutions, Pegasystems
The world is evolving rapidly with new products, services, channels and devices. Customers have high expectations and are migrating to companies they trust will act in their best interest to deliver the most value. To maximize the value of long term customer relationships, businesses need to effectively engage customers at each and every touch point…marketing, sales and service.
- How to break down traditional organizational silos to effectively engage customers at every point across the lifecycle
- How to seamlessly engage customers in their channel and on their device of choice
- How to do the right thing, at the right time, to drive long term relationships that maximize customer value