What do Adaptive Enterprises, Customer Centricity, and PegaWORLD Have in Common?
The unification of actionable decisioning and dynamic case management is empowering enterprises to become more adaptive. “Adaptive BPM” comprises the platform, solutions, best practices, methodologies and governance for adaptive enterprises. In order to remain customer-centric, organizations need to think about “adaptation” and agility holistically, both from data-centric as well as process-centric perspectives. One complements the other. The data-centric perspective continuously extracts insight from data and acts upon it through intelligent decisions. The process-centric perspective provides the context of the decisions through continuous discovery, situational execution, and automation of dynamic cases. This holistic end-to-end treatment of adaptive enterprises is the topic of a recent white paper. The paper covers comprehensively and holistically all aspects of adaptive BPM solutions for customer centricity, including:
- Continuously monitoring and optimizing measurable business objectives,
- Continuous innovations through re-use and specialized, contextual and situational solutions,
- Continuously improving automated work through dynamic case management,
- Continuously gaining insight, learning, and adapting with better decisions, and
- Continuously visualizing, simulating and optimizing decision priorities.
The ability to continuously adapt is becoming critical, especially in the current economic climate. In order to stay competitive, organizations need to become more agile with increasingly demanding customers. Customer centricity is the focus of this year’s PegaWORLD 2012. We will also cover customer-centric adaptive enterprises with demos during a deep-dive workshop with the same title.
I am looking forward to PegaWORLD, to say the least: there will be stimulating keynotes on customer centricity from industry thought leaders, and most importantly case studies in many industries from leading organizations around the globe transforming their enterprises with Pega. Hope to see you in Dallas!
Setrag Khoshafian
Dr. Setrag Khoshafian is one of the industry´s pioneers and recognized experts in BPM. He has been a senior executive in the software industry for the past 25 years, where he has invented, architected, and led the production of several enterprise software products and solutions.
Currently, he is Pega’s Chief Evangelist and strategic BPM technology thought leader involved in numerous technology, marketing, alliance, and customer initiatives.
His interests and expertise spans all aspects of BPM in the enterprise, including Predictive & Adaptive BPM, Dynamic Case Management, Social BPM, BPM for SOA, BPM for Legacy Modernization & Business Transformation, Real-Time Lean Six Sigma, BPM Methodologies & COEs, and Organizational Impact of BPM.
Previously he was the Senior VP of Technology at Savvion, a senior architect at Ashton-Tate, and OODBMS researcher at MCC. Dr. Khoshafian has authored nine books and numerous reviewed articles on BPM and DBMS.
He is a frequent speaker and presenter in international workshops and conferences. His last book was called Service Oriented Enterprises and focused on the cultural service dimension as well as the emerging architecture of service orientation. It showed how by aligning business and IT, Business Process Management (BPM) has become the core layer of SOEs.
Dr. Khoshafian holds a PhD in Computer Science from the University of Wisconsin-Madison. He also holds an MSc in Mathematics.