Part one of a two-part series in which Pegasystems CMO Grant Johnson sits down with other CMOs and Industry experts to talk about burning issues that are top-of-mind for B2B and B2C marketers....
The Boston Business Journal, in partnership with the State House News Service, will hold a new event next week focusing on a critical topic: the quality of the Massachusetts business climate. The first-ever Massachusetts Business Climate Summit will be he...
Byline By Ron Wellman
Both eBam and BAM (Bank Account Management) initiatives hold the key to nirvana for banks and corporates alike in 2013. However, it’s clear that there are many different roads leading to this “perfect state”. Right now there i...
In customer service, we often talk about taking a 360-degree look at our customers. We want to know everything about them—but to what end? No matter how much information we have at our fingertips, it doesn't mean anything if we're not using it to better...
There was no build/buy debate within the bank. "We felt there were solutions available that we should use," he says. The ultimate choices were Pegasystems for workflow......
Case management used to be simple. A customer had a question regarding his bill, he called the contact center, an agent answered the call, accessed his account information, explained the charge, and both parties hung up satisfied. Case closed.
...Analyti...
Among those on panels addressing the relative strengths and challenges for employers and policy options for Massachusetts are:
• Steven Grossman, Treasurer of the Commonwealth;
• Charlie Baker, Entrepreneur in Residence, General Catalyst Partners;
...
Macif, a French insurance and services group, chose Pegasystems Inc.'s solution for its customer relations management overhaul program. European consultant Sopra Group will be responsible for the implementation of the project....
Pegasystems Inc. the leader in Business Process Management (BPM) and a leading provider of Customer Relationship Management (CRM) solutions announces a completely new client in France: Macif, a large insurance and services group....
